The three clicks rule!

Does this sound familiar???

Once upon a time, in a land far, far away, there was an artist who was trying to sell their art online. They had set up a beautiful website with all their masterpieces on display, but something wasn't quite right. Customers were visiting their site, admiring their work, but then abandoning their shopping carts before completing the purchase.

The artist was perplexed. They had done everything right - beautiful website design, high-quality product images, clear pricing and shipping information. What could be the problem?

That's when the artist heard about the three-click rule. "Three clicks?" they thought. "That's nothing! I can click my fingers three times in a row, no problem."

So, the artist set to work simplifying their checkout process. They eliminated unnecessary steps, added a one-click checkout option, and made sure their payment gateway was fast and secure.

And what do you know - it worked! Customers were completing their purchases left and right, and the artist's sales began to soar. They even had time to kick back and relax, knowing that their streamlined checkout process was doing all the heavy lifting.

The moral of the story? Don't underestimate the power of the three-click rule. It may sound simple, but it can make all the difference when it comes to online art sales. So, simplify your checkout process, sit back, and watch the sales roll in. Happy clicking!

In the fast-paced world of eCommerce, customers want to complete their purchases quickly and easily. That's why the three-click rule is so important for online art sales.

The three-click rule simply means that customers should be able to complete their purchase in just three clicks. This means that your checkout process should be simple and streamlined, with as few steps as possible.

Why is this so important? Well, studies have shown that the more clicks it takes for a customer to complete a purchase, the more likely they are to abandon their cart. In fact, research has found that a whopping 75% of online shopping carts are abandoned before the purchase is completed.

By implementing the three-click rule, you can increase the chances of your customers following through with their purchase. This means more sales and more revenue for your art business.

So, how do you implement the three-click rule for your online art sales? Here are a few tips:

1.     Use a simple and intuitive website design that makes it easy for customers to find what they're looking for.

2.     Keep your product pages clean and uncluttered, with clear calls to action that guide customers towards the checkout process.

3.     Use a trusted payment gateway that makes the checkout process fast and secure.

4.     Offer a variety of payment options, such as credit cards, PayPal, and Apple Pay, to accommodate different customer preferences.

By following these tips and implementing the three-click rule, you can create a seamless and stress-free checkout process that encourages customers to complete their purchase. This can lead to more sales, happier customers, and a more successful eCommerce strategy for your art business.

 I hope you are finding the content valuable!

Why eCommerce Matters for Artists: Exploring the Benefits of Selling Online

The internet has changed the way we buy and sell goods and services, and the art world is no exception. In recent years, eCommerce has become an increasingly popular way for artists to sell their work, offering a host of benefits over traditional gallery sales. In this post, we'll explore why eCommerce matters for artists and the benefits of selling art online.

1. Reach a wider audience

One of the biggest benefits of eCommerce is the ability to reach a global audience. While traditional galleries are limited to local or regional buyers, eCommerce allows artists to showcase and sell their work to a much broader audience. This can be particularly beneficial for emerging artists who are looking to expand their reach beyond their local community.

2. More control over pricing and sales

When you sell your work through a gallery, you typically give up a significant portion of the sale price to the gallery as a commission. With eCommerce, you have more control over pricing and sales, allowing you to keep a larger percentage of the sale price. This can be particularly important for artists who are just starting out and may not have the resources to give up a large percentage of their earnings.

3. Lower overhead costs

Running a traditional gallery can be expensive, with costs associated with rent, staffing, and utilities. eCommerce, on the other hand, typically has much lower overhead costs. With the rise of print-on-demand services, artists can now offer their work for sale without the need for expensive physical inventory or storage space.

4. Convenience for buyers

In today's fast-paced world, many buyers are looking for convenience when making purchases. eCommerce offers a level of convenience that traditional gallery sales simply can't match. Buyers can browse and purchase art from the comfort of their own homes, without the need to travel to a physical location.

5. Data-driven insights

One of the often-overlooked benefits of eCommerce is the ability to collect data-driven insights about your customers. By analyzing data such as purchase history, search patterns, and browsing behavior, you can gain a better understanding of your customers and tailor your marketing efforts to their specific interests and preferences.

6. Creative freedom

With eCommerce, you have complete creative freedom over how you present and market your work. You can experiment with different styles and techniques, and see how they resonate with your audience. This can be particularly empowering for emerging artists who may not have the resources or connections to get their work seen by traditional galleries.

In conclusion, eCommerce is an increasingly important way for artists to sell their work. It offers a range of benefits over traditional gallery sales, including the ability to reach a wider audience, more control over pricing and sales, lower overhead costs, convenience for buyers, data-driven insights, and creative freedom. By embracing eCommerce, artists can build sustainable careers and connect with audiences around the world.

Still working on my eCommerce store.... with no stress :=) 

My eCommerce project hit a ROCK !!

 

I thought my eCommerce store would be ready to go live midweek but! the big but! Not sure if will be this week either.   

WIX needs an AI assistant to guide you through the process. All the reasons for going with WIX in the first place. However, lacking!

At this point I have been waiting for my domain to be transferred for almost a week.  I thought normal 48 hours was too long. I secured it through Domain.com, which has a 60-day non-transfer policy in place.... Who knew? 

Sadly, some things cannot happen until it does transfer and goes live. The only solution aside from waiting was to cancel the premium platform to stop the transfer. This out took about 4.5 hours to sort out.  DONE!  

The site is still there in the free version. My domain is in JAIL for another 52 days. 

Now what! Currently about 60 hours in (conservatively). I am convinced to sell our art online - we need an eCommerce platform with all the bells an whistles. Not a gallery exhibit site! WIX and Shopify are masters in the arena. WIX does have a free domain with the Premium plan I could activate quickly. The name would change a bit to do it. We'll see....

Not a simple do it yourself project. Perhaps the 14-day free trial is the time required to success or failure. Because I was getting close. Every day at some point I wanted to jump ship.... Hit that damn DELETE BUTTON! Then I would solve a problem. An artist should have no issue with the process because it’s all about solving problems. 

Today's problem was the domain!

eCommerece Update - 36 hours in

 LOGO Made in Canva

I held off jumping into my eCommerce adventure with WIX over the weekend. Yesterday, I was excited to get going Monday morning. I did watch a You Tube tutorial video several times over the weekend - looked easy enough. 

 

By Monday, I was dumb as dirt! There are a lot of pieces to make it work and you need to know why. After a quick attempt at ADI to make my eCommerce store, I jumped ship in favor of understanding the back-of-house features that would make my store work. 

It was not smooth. I had trouble learning how the platform worked. I spent 8 or 9 solid hours jumping around.... learning and completing tasks inside and outside of the WIX platform.

This was not the fault of the WIX platform. The business starts out as a concept, building your actual store turns it into a reality. AI can absolutely help you get through it. The reason the videos look easy, because it's organize and they know how to use the dashboard and all the tools, apps, a product and whatever.  

Looking at it today a lot was accomplished. 

• Logo designed
• Informational Video
  
• Basic site selected - no design work yet
  
• Domain connected
• Business premium plan (monthly) done
  
• Payments systems setup and live
• First wave of photo ready products ready to load on individual page with variants
  
• Product pricing established
  
• US shipping setup (international is live but has to set by country) 

There is sales tax (app to automate) I'll leave to last. 

Today I'll work on the site design and product description etc.  The text I'll workout with using AI. I'll try it inside WIX because it will be programed to business.... I think! 

 My guess is I'll go live sometime tomorrow.