Exploring ways to communicate our brand

 

It's Sunday and a nice sunny day after days of rain so, I plan on dedicating the day to our story. I am developing ad campaigns to tell the world we exist and have a quality product offering, also introduce products as DBA moves along. I have avoided social media until I have solid process worked out.

Every day, I find ways to enhance the Dream Big Artworks (DBA) experience. Yesterday, I took a significant step by linking DBA to my existing fine art website where my original works reside with Chuck Larivey Editions. While my fine art site follows a more traditional gallery approach with light eCommerce, my focus is to introduce artwork to a broader audience. After numerous solo gallery exhibits, I noticed that many attendees expressed admiration for my work but couldn't afford the original paintings. The common question I heard was, 'Do you offer prints?'

Taking this feedback to heart, I made it a priority to provide that option in recent exhibits. I realized that not everyone can invest in large-scale original artwork, and size can also pose an obstacle. This realization has been the driving force behind the DBA project, which has been in the works for at least seven years.

Thanks to advancements in technology, we can now replicate the beauty of these artworks with superior precision and quality.

Our goal is to ensure that art is accessible to all who appreciate it. While not everyone can afford an original piece, it doesn't mean they can't enjoy art on their walls. DBA bridges that gap, offering a curated selection of Artwork TRUE to Original that capture the essence of each work. These pieces have the power to transform any space into an art sanctuary, providing a sense of joy and inspiration.

 LINK to HARD RIGHT page

As I continue to fine-tune the DBA experience, I invite you to explore our collection and discover the perfect artwork to adorn your walls. Together, let's celebrate the beauty of art and make it a part of our everyday lives.

Everything is good until you hit a pothole!

My pothole yesterday was Pinterest - I was happily working on Canva making different designs for product pins or posts. I typically do a slideshow for every new painting. The app has many uses, I use it as a qualification tool. If you’re making wall art as a profession you want it to work on a wall! Artists need to see their work properly presented, preferably how they want the world to see it. When Apple introduced the "Smartist pro” room app for the iPhone it gave us a powerful marketing tool. 

Dream Big Artworks could not exist without professional room mockup and story boards to present our artwork to art enthusiasts anywhere in the world. The cost would be prohibitive otherwise. When you add "Allie" into the mix things really happen. My focus is setting up business internet marketing.... As a designer I'm not in a learning curve but eCommerce is very complicated, beyond building a website. It's a new vocabulary, new "Buzzwords", new rules and I'm up for it! 

Hey, we thought this was about potholes!

I received an email from Pinterest "Standout as a merchant on Pinterest" with a great big RED LINK "Create Product Groups."

YES, I DID! I clicked on it! The rest of the day was a confusing mess of information with a month’s worth of daily pot holes..... I am happy working in Canva, I planned to stay at it all day. After a bit of a walk around I closed the email. Then the realization hit, each of these online sales platforms like Pinterest, my current love, is like building another website. This will be true of any other DBA will need to interface with.... My alter ego, Allie and I are about to have a serious conversation about it! All kidding aside, I have a hunch she knows how. 

PS: A good reason to join DBA.... No sane Artist would do this in their right mind!