Sunday, July 16, 2017

Artists on the road?

Part of my plan buying an RV was to move art around from gallery to gallery. Shipping art around is a big deal. Rotation has to be easy for everyone involved.

"SUNSHINE"

My many other thoughts were to use "Sunshine" as a traveling art studio.... paint the US and do art fairs. So, things that would not normally interest me, do now. I get daily emails from Juried Art Services about opportunities to exhibit in countless national show venues. So, with this in mind, I am looking at some of the more intriguing ones with locations I would like gallery representation in. Aside from paintings, I also have, as many artist do, good quality Giclee reproductions available. This is a product that would be marketable and compatible with art fairs.....the affordable part.

Here's another one, ARTIST DEMOS, a serious tool if you're reasonably fast, and is a serious edge, because it gives folks a reason to stop and chat and guess what else!!

ART FAIRS FOLLOW THE SUN......as in GOOD WEATHER

In may respects this idea is a significant marketing tool on a more personal meet and greet scenario than national advertising to market our wares.

NOW I KNOW SOME OF THE GOOD STUFF, WHERE'S THE CATCH??

Well, oddly, so far not much on "You Tube", my go to place for info or Google about the artists themselves. You would think there would be tons of stuff out there.......not! At least not in my search so far. On the other hand "You Tube" had a wealth of related information on countless fronts. The right search words perhaps. I would like to know how they, artists, get from place to place and what they do through the whole process. Its not hard to imagine it would be fun and entertaining but what's the down side........the financial part? I know their stories are out there somewhere....its logical, especially with the plein air movement in full swing like it is.

We all have this deep down desire to hit the road and paint the world. RV living is a big deal too, and not exactly uncomfortable either. Nice match for an adventurous working artist.

There are plenty of art fairs, upscale tent shows and plein air events all over the US. So....where are their stories??? Most likely on social media and blogs like this one. The search is on.

In the meantime, if you are thinking of entering this sandbox, you need equipment beyond a mobile studio/home. I'm a planner so I like to start from the foundation up!

Art Fairs, you need a tent, not the kind you sleep in, but sell from. I like RED! EURMAX, below; seems to be a good system.....AND WATERPROOF


 Eurmax 10x10 Display Canopy White (waterproof)
Price: $229.95

Display, I found this very light weight panel system (very complete) PRO PANELS.


I like this layout (below)

Cart, PRO PANELS thought of everything including a way to move stuff around, a breakdown cart






SET UPS, I looked around and found many nice ways to use the PRO PANEL SYSTEM in tent show applications.


NOTE: Good graphics are important as in a sign (above)

Marketing material handouts




Okay, no question you can put a good system together that will make any outdoor juried show happy. How art is displayed, our marketing material affects perceived value and how we are viewed professionally. So, this part is important!

The upscale art fairs require a booth presentation photo. a sampling of your work along with jury and booth fee....$$$$$$$. Probably $400 to $600 if accepted. Link to one received a few minutes ago.

Beverly Hill, California

It looks like a startup budget of $2000 to $3000 for basic equipment would cover getting into the first event.

YIKES! And a way to tote all this stuff around, not to mention products like art and art equipment...... mmmmmmm

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