On the Wall - videos and graphics make a differnce

Last post I added my Springboard progress  "Video of the Day". The video is a visual file. Each new painting in the series is added at the end with (3) slides made in CANVA.

1. Slide (1) The painting with description 
2. Slide (2) cropped detail of the painting, and finally 
3. Slide (3) the painting in a natural setting on the wall. 

 

 

Room view - iPhone Smartist pro app (Apple Store - no PC app yet)

I make an individual slideshow like the one below. I want the painting to fit in as many interior settings as possible. It helps qualify the painting's versatility. Excellent tool for testing a paintings mood, subject, design, color selection all the things a buyer/collector would.

VIDEO single painting 

Not all paintings are versatile. Sometimes size, too small, too large, dynamic design, strong colors will cause limitations.... a long list. For example, Dark Chocolate's first photos looked flat in the rooms and required one more session on the easel. Then the images were color corrected. This can be done in Photoshop, on the phone etc... Dark Chocolate at 48x48 fits in most rooms but not in closeup settings designed for smaller works.  

 Top photo was flat - back to easel result below

What I found since adopting the intuitive I-phone Smartist room app when used in conjunction with Canva, a new visual validator tool emerged I never had as an artist. The ability to present a professional mock-up of our work as a marketing tool is powerful. A single image of a painting, where scale is not known is just a pretty image. When something is shown how it can be used, like artwork on the wall there is a good chance some connections will be made. 

If an online sale is important a smooth sales experience must be in place. Click, click get a coffee and it's at the door. Thank you, Amazon!

I did take a quick look at Amazon as possible outlet to market my reproductions yesterday.... Asked AI to recommend eCommerce platforms. AI zipped of a list and gave pros and cons of each in seconds. 

Interestingly FASO was not on the list.... 

Follow and ask questions - enjoy your day Swimming-in-paint!

Later!