Saturday, May 30, 2020

A virtual game, some internet love!


BoldBrush Gallery Exhibit - "LOCKDOWN"

Maymont, Summer Koi
44x50 oil on linen - Available as a Fine Art Reproduction on paper or canvas
As a participant in the BoldBrush Gallery's first virtual exhibit "Lockdown Exhibit" I was honored with a feature in the Informed Collector (5/28/20). The feature was also promoted on BoldBrush social media channels Instagram and Facebook 

My Instagram notifications started popping in the morning. So, I knew something good was up. A few days later still popping. When Gallery openings started canceling exhibits or going virtual Boldbrush stepped in with serious online marketing tutorials daily. One of their ideas was an online gallery to exhibit and sell from. Now you can pretty much sell from all FASO venues like the BoldBrush monthly contest. When you enter click the box your price and contact is posted with your entry.... about time! The Lockdown Exhibit was the first and they have made some sales for the artist who also receive all the proceeds. FASO also expanded the range of art beyond representational to cover 3-dimensional, digital and photography in the monthly contest. 

For artists this should be an extremely exciting time to be in the game of making and selling art. Over the last decade more has happened in the last 3-months to make artists standalone and in control of their art. Artist no longer must rely on the traditional system to get exposure or sell their work! About time! Online sales were the gift of the century. Took a while to take hold and when it did FASO was in the right place at the right time to help a segment of the art community get onboard a very fast-moving train. Build it and the public will come.... FASO did!  

Think of it this way, over the last 20-years bits and pieces were scattered worldwide and this huge magnet was turned on and drew it together in a nano second. The switch was C-19! We would have gotten there eventually, but this was a global switch! Everybody had to get a ticket and did so willingly.    

Every artist needs champions to succeed, our fans, collectors, and galleries if we have one or more fill that role. When the latter fails, and it happens all too often we must step in and look at how we market differently. If you are going to sell art or buy art as a collector FASO is the only place to be outside major auction houses selling high-end investment art.... if you're into that!

The traditional system has excluded artists from many important venues because of the need control the money. Art is big $$$$. Always down to $$$$. This year the foundation was blown up!! A virtual game now.... may the best one win!




SIPSwimming-in-Paint

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